Insights

What Advertisers Need to Know About TV Sports Advertising in 2026

TV sports advertising in 2026 is being reshaped by streaming, fragmented media rights, and rapidly changing ad prices. This guide shows advertisers where sports audiences live and how to buy across leagues effectively at any budget.

How Chime Scaled TV by Opting for Tech-First Experts Over Agencies

Revisit Chime’s Advertising Week session, where the team broke down how they reignited growth by treating TV as a modern, measurable channel that unites brand building with performance impact.

Tatari vs. Simulmedia: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

In 2025, Tatari and Simulmedia are two of the most recognized TV advertising platforms, each taking a distinct approach to convergent TV. Tatari emphasizes a convergent TV approach across Linear, CTV and online video, measurement-first performance, transparent pricing, and self-serve tools for advertisers that treat TV like a digital performance channel. Simulmedia focuses on scale, audience reach, and cross-channel optimization, leveraging its TV+ platform and Skybeam for CTV campaigns. This comparison outlines how each platform performs across channels supported, measurement and attribution, ease of use, cost transparency, and ROI potential, helping marketers choose the best partner for their goals.

Competitive Comparison: Tatari vs. TV Scientific (2025)

In 2025, performance-driven marketers expect television to match the precision of digital advertising. This in-depth comparison of Tatari vs. TV Scientific examines how each platform approaches TV advertising—spanning inventory, targeting, measurement, and ROI. Tatari unifies linear and streaming with outcome-based (business-centric KPIs) attribution and next-day performance reporting, while TV Scientific focuses on programmatic CTV campaigns. The analysis highlights which platform best fits new and experienced advertisers, offering insights for brands and agencies choosing between full-funnel convergent TV and pure CTV marketing.

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.

What Marketers Learned About the Future of TV Advertising at Forward™ 2025

From new ways to capture attention to innovative strategies for measuring success, Forward™ 2025 brought top marketers together to explore the future of TV advertising. Relive the highlights and the excitement that made this year unforgettable.

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.