Insights

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

What is CTV? Understanding Connected TV Advertising in 2025

CTV is not only mainstream—it's essential for marketers who want to stay competitive in a fragmented, digital-first world. But the landscape is constantly evolving. We break down everything you need to know about CTV advertising.

Marketing Minds: Coterie’s Ankur Goyal Cracks the Code on Data-Driven TV Acquisition

Tatari sat down with Coterie’s SVP of Growth to talk about TV advertising and the importance of a data-driven strategy.

Is Dynamic Ad Insertion Reality or BS? Publishers Weigh In

Can Dynamic Ad Insertion (DAI) really change how we watch TV ads? Publishers say it’s the future. Discover why DAI could rewrite the rules of TV advertising.

Marketing Minds: Fubo’s Alberto Horihuela Discusses the Power of TV Advertising to Grow a TV Platform

Tatari spoke with Fubo’s Co-founder and Chief Operating Officer, Alberto Horihuela, about building a TV streaming service and growing it with TV advertising.

Tatari’s Record Growth and AI Expansion Set the Stage for 2025, Strengthened by Key Executive Hire

After experiencing record growth in 2024, see how Tatari plans to shape the future of TV advertising through continuous innovation and new leadership in engineering.

The Ultimate Guide to TV Sports Advertising

Discover the key players in the evolving sports media landscape and learn how to approach TV ad campaigns for each league to maximize your impact.

How Saatva and MANSCAPED Leveraged TV Advertising for Holiday Season Awareness and Conversion

Watch highlights from GROW LA Fall to hear how MANSCAPED and Saatva are using TV to deliver ROI.

Why Linear TV Remains an Effective Advertising Strategy

In today's era of streaming TV, the enduring power of linear TV can easily be overlooked. While platforms like Netflix and Hulu dominate the market, traditional television continues to engage a vast and valuable audience.

Forward™ 2024: A Forum for the Future of TV Advertising

On September 19th, we hosted over 200 companies at Tatari’s annual conference, Forward™. Together, we discussed the TV landscape, innovative marketing approaches, and actionable strategies to scale customer acquisition and build brands.