Insights

Why Retargeting Might Be TV’s Smartest Entry Point

CTV is transforming traditional retargeting by combining the engagement of TV advertising with the precision of digital targeting, offering brands a low-risk, high-impact way to drive conversions and test a powerful new performance channel.

Exposing the Flaws in TV’s Most Common Measurement Tactics

Confident in how you measure TV? Think again. Many metrics and "outcomes" are just smoke and mirrors. We break down which ones fail to deliver, and what really measures performance.

How Tatari’s Measurement Partners Help Prove TV’s Impact

In this article, we take a look at some of the key measurement methodologies shaping the TV industry today and the best-in-class measurement partners we work with to help quantify these measurement goals.

Marketing Minds: Gusto’s David De Rosa Breaks Down Why TV is a Growth Channel

Tatari dives into the mind of Gusto’s Head of Paid Acquisition to talk everything from TV creative to TV measurement.

7 Essential Considerations When Evaluating a Potential MMM Partner

Marketing Mix Models (MMM) helps companies measure their true marketing impact, but selecting the right partner requires careful evaluation. Here are key factors to consider in your MMM assessment.

Finding the Sweet Spot: Optimizing Ad Frequency for Maximum Impact

In TV advertising, hitting the right frequency is key. Tatari’s data-driven tools pinpoint this sweet spot to maximize effectiveness, boost ROI, and avoid waste. Discover how to fine-tune your ad strategy for optimal impact.

4 Critical Capabilities for Indie Agencies Adding TV

To stay competitive, indie agencies must focus on four key capabilities: convergent TV strategies, AI for media planning and measurement, advanced measurement techniques, and seizing opportunities for direct media execution.

Moving Away from MTA and Toward a Better Model of TV Measurement

We discuss the complexities of TV measurement, highlighting flaws in approaches like Verified Attribution and advocating for a nuanced blend of methods, emphasizing the importance of embracing complexity in advertising attribution.

Tatari Makes Significant Updates and Improvements to its TV Ad Measurement

Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.