
The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.
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The Super Bowl delivers unmatched scale, but not every ad scores. We’re cutting through the noise and ranking the ads using objective performance signals, measuring incremental search lift to see which brands made an impact. The result is a data-driven scorecard of the game’s biggest ad winners.
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