Insights

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

Exposing the Flaws in TV’s Most Common Measurement Tactics

Confident in how you measure TV? Think again. Many metrics and "outcomes" are just smoke and mirrors. We break down which ones fail to deliver, and what really measures performance.

How a DTC Brand Used Tatari's TV Advertising to Drive Revenue and Business Outcomes on Amazon

An eco-friendly cleaning product company found that TV advertising boosts Amazon sales, as confirmed by Tatari's analysis. This approach revealed that TV not only drives direct sales but also enhances customer acquisition across channels, underscoring its importance for DTC brands.

Tatari Makes Significant Updates and Improvements to its TV Ad Measurement

Our latest update enhances TV ad measurement accuracy by improving device graph data, incorporating stricter filters, and integrating with Vault's Data Clean Room.

CTV Fraud Should Never Be an Issue

To combat CTV fraud, we recommend direct purchases from publishers and outcome-based TV measurement as effective strategies to ensure advertising transparency and accountability.

A Unified Measure: The Case for Standardizing 'Outcomes' in TV Advertising

Discover the changing face of TV advertising measurement, from traditional viewer metrics to outcome-based approaches, and the potential benefits for advertisers and publishers alike.

How TV Advertisers Should Prepare for a Lengthy Writers’ and Actors’ Strike

As the ongoing WGA and SAG-AFTRA strikes continue to impact the TV ad market, Tatari is planning for all possible outcomes and helping our clients execute high-performing TV campaigns amid the chaos.

The Upfronts are Changing: Here’s Everything You Need to Know

As TV continues its massive transition, the Upfronts look and feel a little different each year. At Tatari, we’re here to help our clients navigate the Upfront season while still executing campaigns that drive real-world outcomes and high ROAS.

Measuring streaming TVs: it takes two to tango

Measuring streaming outcomes is only half; measuring the quality of the impressions delivery is the other half. This is the first in a series of articles on the topic.