Insights

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

What Marketers Should Know About Hulu Advertising (Before You Buy)

Hulu blends the massive scale of linear TV with digital precision, reaching over 100 million ad-supported viewers through a premium streaming ecosystem. This guide explores how to leverage Hulu’s diverse ad formats and Disney’s robust data infrastructure to drive both brand awareness and measurable performance.

Tatari vs. Vibe.co: Which Platform Drives Smarter TV Advertising?

Compare Tatari vs Vibe.co for CTV advertising in 2025. Learn which platform offers better transparency, measurement, and control for linear + streaming TV campaigns.

Tatari vs. Simulmedia: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

In 2025, Tatari and Simulmedia are two of the most recognized TV advertising platforms, each taking a distinct approach to convergent TV. Tatari emphasizes a convergent TV approach across Linear, CTV and online video, measurement-first performance, transparent pricing, and self-serve tools for advertisers that treat TV like a digital performance channel. Simulmedia focuses on scale, audience reach, and cross-channel optimization, leveraging its TV+ platform and Skybeam for CTV campaigns. This comparison outlines how each platform performs across channels supported, measurement and attribution, ease of use, cost transparency, and ROI potential, helping marketers choose the best partner for their goals.

Competitive Comparison: Tatari vs. TV Scientific (2025)

In 2025, performance-driven marketers expect television to match the precision of digital advertising. This in-depth comparison of Tatari vs. TV Scientific examines how each platform approaches TV advertising—spanning inventory, targeting, measurement, and ROI. Tatari unifies linear and streaming with outcome-based (business-centric KPIs) attribution and next-day performance reporting, while TV Scientific focuses on programmatic CTV campaigns. The analysis highlights which platform best fits new and experienced advertisers, offering insights for brands and agencies choosing between full-funnel convergent TV and pure CTV marketing.

Tatari vs. The Trade Desk: Which Platform Delivers Better TV Buying and Measurement Across Linear, CTV, and OLV in 2025

Tatari and The Trade Desk both enable data-driven TV advertising, but they differ in focus and transparency. The Trade Desk is a programmatic DSP built for digital media, while Tatari is purpose-built for TV buying and measurement across linear, CTV, and OLV. Tatari offers direct publisher access, transparent pricing, and advanced attribution through incrementality and modeled ROAS. For advertisers seeking measurable outcomes and accountability in TV, Tatari delivers the strongest performance and control in 2025.

65 Advertisers Share How They’re Planning for Black Friday with Lessons for Brands to Win the Holidays

Discover how 65 brands plan to win Black Friday by boosting TV spend, blending linear and streaming, and turning holiday ads into measurable sales.

What Marketers Should Know About Advertising on Amazon Prime Video (Before You Buy)

With over 130M U.S. viewers who are also active Amazon shoppers, Amazon Prime Video offers premium entertainment with commerce through powerful targeting and measurement. Here’s everything you need to know before buying.

Tatari vs. MNTN: Which TV Advertising Platform Delivers Better Measurement, Attribution, and ROI in 2025

Compare Tatari and MNTN to discover why Tatari leads in transparent, data-driven TV advertising across both linear and streaming channels. While MNTN offers quick, self-serve CTV campaigns, Tatari empowers brands to scale with precision, advanced measurement, and measurable ROI.

How Brands are Embracing a New Playbook for TV Advertising Success

Discover how marketers are redefining TV as both a performance and brand channel, balancing linear and streaming, measuring halo effects, and making bold, data-driven bets to maximize impact.