Insights

Moving Upstream: Why Buying Premium CTV Directly Just Got Exponentially Better

Direct sales generate the majority of CTV revenue for publishers, but remain stuck in manual workflows—until now. Upstream automates the insertion order process through ad-server level integration, giving Tatari's 400+ brands direct access to premium inventory while eliminating intermediary fees and fraud risks that plague programmatic buying.

Avocado Mattress Proves Interactive CTV Ads are Ripe for Growth

Avocado Mattress cracked the code on streaming by turning passive viewers into active shoppers through interactive CTV ads that helped drive retail foot traffic. Explore how these emerging ad formats are finally transforming the big screen into a powerful, actionable storefront.

4 Tatari Clients Reveal The Immediate Impact of Super Bowl Ads

The Super Bowl isn’t just for legacy brands anymore. Here’s how Manscaped, Life360, Tecovas, and Ro used streaming, linear TV, and Tatari to turn the biggest ad stage into a performance win.

Here are the 2026 Super Bowl Ads That Really Drove the Most Engagement

The Super Bowl delivers unmatched scale, but not every ad scores. We’re cutting through the noise and ranking the ads using objective performance signals, measuring incremental search lift to see which brands made an impact. The result is a data-driven scorecard of the game’s biggest ad winners.

What Marketers Should Know About Hulu Advertising (Before You Buy)

Hulu blends the massive scale of linear TV with digital precision, reaching over 100 million ad-supported viewers through a premium streaming ecosystem. This guide explores how to leverage Hulu’s diverse ad formats and Disney’s robust data infrastructure to drive both brand awareness and measurable performance.

How to Budget and Plan for TV in 2026

TV continues to grow as a viable channel for advertisers, earning a larger role in how brands plan, scale, and measure their media investments. This guide breaks down the key TV trends shaping 2026, including a quarter-by-quarter look at the biggest events influencing budget decisions.

How Streaming Is Democratizing the Biggest Ad Stage in America

Streaming and precision targeting are making the Super Bowl accessible to brands of all sizes—reshaping a massive broadcast into a flexible, multi-screen opportunity.

Tatari vs. Vibe.co: Which Platform Drives Smarter TV Advertising?

Compare Tatari vs Vibe.co for CTV advertising in 2025. Learn which platform offers better transparency, measurement, and control for linear + streaming TV campaigns.

Why Amazon is the Missing Piece of the TV Measurement Puzzle

For brands advertising on TV and selling on Amazon, see how integrating Amazon sales figures into your analysis unlocks a holistic view of your true ROI.

TV Can No Longer Be Overlooked in Media Plans for 2026

TV budgets are rising in 2026—but not for the reasons you might expect. New advertiser data shows how TV is being redefined as a performance channel that strengthens search, social, and full-funnel results.